This year’s Relentess Boardmasters is set to be bigger and better than ever, with a new improved BMX event and the cream of the world’s surfers and skateboarders battling it out for supremacy down at Fistral Beach in Newquay. But the action doesn’t stop there; Looking Sideways have curated a public art trail featuring unique large scale works from some of our favourite artists.
There’s always been a connection between board sports and creativity and Looking Sideways focuses on showcasing the skaters, snowboarders and surfers who not only express themselves on their boards but have also dedicated their lives to making great art. We caught up with one of the artists, Hannah Adamaszek to find out more about her contribution to the exhibition.
I found the Looking Sideways site when I was looking for bits online and really loved everything in it. It was great to see a mixture of art and board sports. I ended up writing to them asking if I could be involved with anything in the future and they came back to ask if I would like to take part in the Boardmasters Show. I am really excited to be working with them and can’t wait to get down to Newquay.
Will you be creating the piece during Boardmasters itself or is it being prepared in advance and then exhibited at the down there?
I’ll be preparing this one in advance. The guys at Looking Sideways had the giant piece of ply delivered for me to work on. I wanted to do something with wind and animal skulls so I combined them together. I never really do any sketches before I start, I’ve tried it before but once I’ve drawn it once it looks a bit tired, so normally I start by gathering as many inspiring pictures and things I will use in it and tape them all around the blank canvas. I once put a load of them up on the wall and lit a candle, went to make some toast and came back to the wall on fire…I’m banned from candles while I work now! For this piece I’m planning on using acrylics and charcoal. I might throw in a bit of spay paint too if I feel it’s needed. I’m really looking forward to doing this piece.
You say you’re often inspired when you are out running, why do you think that this activity helps with the creative process?
Running is great for me to clear my mind. When I’m out it gives me a chance to just concentrate on the moment, plus it’s great to be outside in the woods as the sun is coming up. Sometimes I might see something that could be just a simple shape the brings on a bigger idea when I’m back.
Can you tell me a little more about the ‘Brandalism‘ campaign? Is it important to you to make a statement with your artwork?
I was asked back in April if I wanted to be a part of the Brandalism project. I was sent a brief and really loved the ideas and messages behind it. There were twenty-four artists who have completed the world’s first international collaborative ‘subvertising’ campaign on outdoor billboards across the UK, seeking to challenge the destructive impacts of the advertising industry. The works have been installed by a team of guerilla artists a fortnight before the London 2012 Olympic Games in one road trip. This saw 35 anti-advertising artworks installed in Leeds, Manchester, Birmingham, Bristol and London. Mine was one of the billboards in Bristol. Body image and wellbeing has been a prominent criticism of the ad industry for many years and this is what I wanted to put forward in my ad. It’s nice to do work that I believe in and to put forward my own view.
Find the Looking Sideways stand on Fistral Beach at Relentless Boardmasters to view Hannah’s artwork and pick up an art pack to create your own masterpiece. Then get busy and you could and be in with a chance to win a surfboard.